Deciding Which Keywords to Enter Your choice of keywords greatly influences the outcome of a search. That's why you must choose words that will help the engine find the desired target sites. How do you choose keywords? * Write exactly what you're looking for - the exact word or phrase you're looking for might be out there, waiting for you. * Use words or phrases that are likely to appear in the sites you want to find. * Avoid using words that are likely to appear in other sites as well. Click "Next" to practice specifying keywords.